Flow
Different businesses.
One foundation.
FLOW is a reusable prototype system showing how one technical foundation can power completely different digital businesses.
Explore FlowOne experience from each domain
CleaningFurnitureFoodResortFour domains
Pick a domain. See the difference.
Every domain is a different kind of business with a different shape of problem. Choose one to see the experiences waiting for it.
Commerce
Catalog-led storefronts built around browsing, variants and buying. Six businesses, six different retail languages.
- FurniturePieces made to outlive the room they were bought for.5 stepsFurniture, Commerce domain, phase 3
- FashionHigh-contrast seasonal clothing, built around the lookbook.5 stepsFashion, Commerce domain, phase 7
- FoodDelivery-first kitchen with an appetite for detail.5 stepsFood, Commerce domain, phase 8
- BeautyIngredient-first skincare, makeup and fragrance.5 stepsBeauty, Commerce domain, phase 9
- ElectronicsSpecifications you can actually compare.5 stepsElectronics, Commerce domain, phase 10
- GroceryHigh-density shopping for people who shop weekly.5 stepsGrocery, Commerce domain, phase 11
Services
Quote-first and booking-first field services. Jobs are described, priced and scheduled rather than checked out.
- CleaningBooked in four steps, priced before you arrive.6 stepsCleaning, Services domain, phase 12
- RoofingPhotos in, estimate out, inspection scheduled.7 stepsRoofing, Services domain, phase 15
- PlumbingEmergency-first, with a call-out you can watch arrive.6 stepsPlumbing, Services domain, phase 16
- LandscapingCare plans that keep coming back on a schedule.5 stepsLandscaping, Services domain, phase 17
- ElectricalProject requests handled like a contract, not a phone call.6 stepsElectrical, Services domain, phase 18
Appointments
Calendar-driven businesses where the provider and the slot are the product. Time, not inventory, is the constraint.
- DentistTreatment, dentist, date, time. Nothing else to think about.5 stepsDentist, Appointments domain, phase 19
- SalonService, stylist, add-ons, time.5 stepsSalon, Appointments domain, phase 22
- ClinicDepartments, providers and slots, configured per clinic.5 stepsClinic, Appointments domain, phase 23
- TherapistConsultations, not transactions.5 stepsTherapist, Appointments domain, phase 24
Hospitality
Stays sold by the night or the property. Inventory, rates and reservation flow replace the cart entirely.
- HotelA city hotel sold by the night, not by the room type.5 stepsHotel, Hospitality domain, phase 25
- ResortRooms, villas, activities, dining and spa in one stay.5 stepsResort, Hospitality domain, phase 28
- VillaOne property, one guest, nothing to share.5 stepsVilla, Hospitality domain, phase 29
- HomestayA home, a host, and a neighbourhood to walk into.5 stepsHomestay, Hospitality domain, phase 30
The idea
Different businesses need different experiences,
but many capabilities underneath are the same.
Resort
- Villa
- Dates
- Guests
Furniture
- Collection
- Piece
- Materials
Food
- Category
- Dish
- Size
FLOW keeps the technology underneath separate from the experience the customer sees. A project starts inside FLOW, and the customer-facing site that comes out of it is entirely its own.
How it works
- 01
Create
Choose what you are building.
- 02
Shape
Configure design, content and model.
- 03
Launch
Put the experience online.
- 04
Manage
Run the business from Flow.