Fashion
FLOW

commerce · Phase 7

hero.title

A label storefront where the collection page, not the grid, is the entry point. Runs, drops and editorial carry the weight; the shop is a consequence of them.

Visual direction

Contemporary fashion label.

  • White
  • Ivory
  • Black type
  • Warm neutral
  • One restrained accent

Should feel like a fashion brand, not furniture with different products. Minimal navigation, large editorial photography and the collection page as the entry point.

  1. Lookbook
  2. Drop
  3. Piece
  4. Size & colour
  5. Bag

The experience itself is not built yet. What you are looking at is the foundation proving it out: the business configuration, the feature set it turns on, the vocabulary it uses, and the theme applied to this route. A fashion client is called that here, and only here. This page is served in EN, one of the 3 locales this business supports.

Enabled capabilities

27 features this business turns on. Anything absent is never rendered.

Catalog
ProductsVariantsCategoriesSizesColors
Merchandising
CollectionsLookbookNew arrivalsCross-sellGalleryDeals
Commerce
WishlistCartCheckoutOrdersInventoryPaymentsOrder tracking
Account
ReviewsAuthAccountAddressesProfileNotifications
Content
StoryJournalTeam

Vocabulary

The shared foundation, relabelled. Each row shows the shared default and what this business calls it instead.

Customer
Client
Cart
Bag
Wishlist
Saved
Order
Order

Design tokens

light mode. This page is already rendering in the business palette.

Mode

mode
light
domain
Commerce

Colors

background

surface

surfaceAlt

border

textMuted

text

primary

secondary

accent

background
#fbfaf8
surface
#ffffff
surfaceAlt
#f1eeea
border
#DED8D0
textMuted
#716B63
text
#111111
primary
#111111
secondary
#8a8378
accent
#6d1f2c

Typography

stack
modern
display
spaceGrotesk
heading
spaceGrotesk
body
inter
label
inter

Spacing, radius, imagery, motion

space.section
8rem
space.gutter
1rem
radius.card
0px
radius.control
0px
imagery.ratio
3/4
imagery.treatment
editorial
motion.duration
300ms
shadow.card
inherited